Catharsis, the New Food Academy is an online university built on the idea of culinary art therapy. Cooking is no longer just a form of recreation; gastronomy today is constantly evolving. Everyone’s a foodie. Social media is producing food photographers and food critics now live on their blogs. TNFA introduces a trendy culinary edutainment experience via different communication platforms developed through a cohesive graphic system applied to editorial, packaging, web and app design, as well as signage installations for temporary locations and a motion graphic teaser for social media engagement. Innovation and technology has evolved food culture and it is no longer a choice between nourishment and gourmet, but a lifestyle. At Catharsis, everyone is invited to the table.